How To Send Automated Messages To New Followers On Instagram

Social media has become an integral part of our lives, and Instagram is no exception. With millions of users joining the platform daily, it has become a hotspot for businesses and individuals to connect with their audience.

One effective way to engage with new followers and make them feel welcome is by sending automated messages. In this article, we’ll explore the importance of automated welcome messages and provide a step-by-step guide on how to set them up on Instagram.

The Significance of Automated Welcome Messages

When someone decides to follow your Instagram account, it’s an indication of their interest in your content or brand. Making a positive impression at this early stage can significantly impact their perception of your account. Automated welcome messages allow you to greet your new followers instantly, making them feel acknowledged and valued.

Moreover, welcome messages can be customized to introduce your brand, share important information, or offer exclusive deals. By automating this process, you save time and effort while still engaging your followers on a personal level.

Setting Up Automated Welcome Messages

Setting Up Automated Welcome Messages

Step 1: Switch to a Business Account

To access the automated messaging feature on Instagram, you need to have a business account. If you haven’t already switched to a business account, follow these steps:

  • Go to your profile and click on the three horizontal lines in the top-right corner.
  • Tap “Settings,” then “Account.”
  • Select “Switch to Professional Account,” and choose “Business.”

Step 2: Access Your Instagram Business Settings

Once you have a business account, navigate to your profile and click on “Edit Profile.” Then, click on “Contact Options” and choose “Add an action button.” Select “Send Message” as your action button.

Step 3: Configure Your Welcome Message

After setting up the “Send Message” button, return to your profile and click on the “Settings” icon (three horizontal lines). Now, click on “Messaging” and then “Welcome Message.” You’ll find the option to set up an automated message for new followers.

Step 4: Craft Your Welcome Message

Here’s where you get creative. Craft a warm and engaging welcome message for your new followers. Consider using their names (if available) and express gratitude for their support. Share a brief introduction to your brand and what they can expect from following your account.

Step 5: Test the Automated Message

Before activating the automated welcome message, send a test message to yourself or a colleague to ensure it appears as you intended. Check for any errors and ensure it feels personalized and inviting.

Step 6: Activate the Welcome Message

Once you’re satisfied with your welcome message, turn on the “Send Automatic Messages” option. Now, every new follower will receive your personalized greeting automatically.

Best Practices for Sending Automated Welcome Messages

To make the most of your automated welcome messages, keep these best practices in mind:

Personalize Each Message

While automation is efficient, avoid making your welcome messages sound robotic. Personalize each message with the follower’s name and use a friendly, conversational tone.

Provide Value

Offer something valuable in your welcome message, such as a discount code, access to exclusive content, or a sneak peek at upcoming product launches.

Encourage Engagement

Include a call to action in your message to encourage new followers to engage with your content. Ask them to like, comment, or share their thoughts on your recent posts.

Avoid Overpromotion

Although welcome messages are an excellent opportunity to showcase your brand, avoid bombarding new followers with excessive self-promotion. Strike a balance between introducing your brand and providing value.

Don’t miss>>> 

Sending automated welcome messages to new followers on Instagram is a powerful way to initiate a positive relationship with your audience. By setting up these messages, you can show appreciation to your followers, introduce your brand, and encourage engagement right from the start. Remember to personalize your messages and offer something valuable to create a lasting impression.


  • Can I set up automated messages on a personal Instagram account?

No, automated messages are only available for Instagram business accounts. If you have a personal account, you’ll need to switch to a business account to access this feature.

  • Is it necessary to use third-party tools for automated messages?

No, Instagram provides in-built features to set up automated welcome messages for new followers. However, some third-party tools may offer additional customization options.

  • Can I schedule automated welcome messages for specific times?

As of now, Instagram’s native features do not allow scheduling automated messages. They are sent instantly when someone follows your account.

  • How do I avoid sounding too promotional in welcome messages?

Focus on providing value and being authentic in your welcome messages. Avoid excessive self-promotion and instead, focus on building a connection with your new followers.

  • Can I track the performance of my automated welcome messages?

Instagram’s insights allow you to track message open rates and response rates, providing valuable data to analyze the impact of your automated welcome messages.

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